From the brand's start on Detroit's East side, to the well known beverage company it's known to be today, Faygo is a Michigan brand recognized around the globe. Brothers Perry and Ben Feigenson began the company in 1907 and while they didn't coin the term "pop", they certainly assured it stuck in the Motor City and beyond. From big hits like the fave Red Pop, to literal product bombs such as a one time pineapple-orange soda made with an unpasteurized pineapple juice causing bottles to explode, the story of Faygo is one for every MIchigander to experience. Cheers.
64 pages, hardcover.
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